Top 7 Luxury Watches to Invest in 2023

The luxury watch industry has been historically recognized as a representation of prestige and exceptional craftsmanship. Nevertheless, apart from its aesthetic allure, luxury timepieces also possess considerable investment opportunities. Let’s check the top seven exquisite luxury watches worth considering as investments in 2023. These pieces showcase remarkable craftsmanship and have the potential to increase in value over time.

Rolex Daytona

One timepiece that consistently maintains its value and captures attention in the market is the Rolex Daytona. With a rich heritage and a reputation for accuracy, Rolex has established itself as a top luxury watch brand. The Daytona model, in particular, stands out for its blend of sporty elegance and impressive performance. Its chronograph functionality and iconic design have made it highly sought-after. The limited production and strong demand for the Rolex Daytona contribute to its investment potential, as it is expected to appreciate in value over time.

Hublot Big Bang

Hublot has established a specialized position in the luxury watch market by showcasing its daring and inventive designs. The Big Bang collection perfectly exemplifies the brand’s fusion of materials and modern aesthetics. The gear can be spruced up with a Horus rubber strap for Big Bang to complement your top-class outfit. Created using exceptional combinations of materials like ceramic, titanium, and gold, the Big Bang watches offer a unique and appealing style. The exclusivity of limited editions and collaborations elevates their desirability and potential as investments. With Hublot consistently pushing boundaries, the Big Bang collection is set for continued success in the market.

Patek Philippe Nautilus

Patek Philippe is renowned for its exclusivity and masterful craftsmanship. The Nautilus, featuring its distinct porthole design, stands out as a remarkable timepiece in their collection. Renowned for its flawless mechanical movement and opulent aesthetics, the Nautilus is highly sought after by watch enthusiasts. Its limited production and exclusivity only enhance its allure, making it an exceptional option for investment. As the demand continues to grow, it is expected that the value of the Patek Philippe Nautilus will appreciate accordingly.

Audemars Piguet Royal Oak

The Royal Oak model is a renowned timepiece in the luxury watch industry. Its distinctive and innovative design revolutionized the field of watchmaking upon its initial release. Created with meticulous attention to detail, the Royal Oak showcases Audemars Piguet’s unwavering dedication to craftsmanship and inventive spirit. The addition of limited editions and collaborations further enhances its desirability and long-term value. With a rich heritage and a devoted following, the Royal Oak is an exceptional investment-worthy watch.

Omega Speedmaster Moonwatch

The Moonwatch holds a unique position in the history of horology. Its legendary status is firmly established by its association with NASA and being the inaugural timepiece worn on the moon. Renowned for its accurate chronograph movement and robust construction, the Moonwatch continues to be highly esteemed. Collectors and enthusiasts appreciate its historical importance and enduring charm. Given the ongoing interest in space exploration, Omega Speedmaster Moonwatch is expected to appreciate in value, making it a wise investment choice.

Richard Mille RM 011

Richard Mille is well-known for its cutting-edge designs and technical expertise. The RM 011 model, with its intricate mechanics and lightweight build, showcases the brand’s commitment to innovation. Made from enhanced materials such as carbon fiber and titanium, the RM 011 offers a perfect blend of performance and aesthetics. Limited production and strong demand for Richard Mille watches contribute to its investment appeal. As collectors acknowledge its exceptional craftsmanship, the Richard Mille RM 011 is projected to increase in value over time.

Tag Heuer Monaco

The Tag Heuer Monaco is a top-notch timepiece with a remarkable history. Its connection to Steve McQueen and the world of motorsports has established it as a highly coveted watch. The distinctive square case and bold dial design set the Monaco collection apart. Combining elegance and sportiness, the Monaco appeals to a broad range of watch enthusiasts. With increasing demand, the Tag Heuer Monaco is poised to appreciate in value, making it an appealing investment choice.


Luxury timepieces not only offer an appealing aesthetic but also hold potential as an investment. The watches mentioned above symbolize exceptional craftsmanship, limited production, and historical significance. These factors contribute to their investment potential and the likelihood of future appreciation in value. Whether you’re a watch enthusiast or an astute investor, exploring these luxury items can be a rewarding pursuit in 2023 and beyond. Remember that while the value of luxury watches can fluctuate, their timeless appeal ensures they remain valuable assets cherished for generations to come.