The September Google Content Update is now complete, with SGE providing helpful support
Video: Google September Helpful Content Update Done, SGE …
1. Introduction to Google September Helpful Content Update
The world of search engine optimization was abuzz with Google’s latest update in September. Officially named as the ‘Google September Helpful Content Update’, it introduced a set of changes intending to improve the quality and relevance of search results.
Simply put, this algorithmic tweak primordially prioritizes content that users find helpful, informative, and precise. It is designed to bring the most useful and reliable pages to the forefront of search results.
For businesses and website owners who rely heavily on SEO, understanding these updates forms a crucial part of maximizing visibility and user engagement for their digital platforms. Let us take a closer look at what this entails:
2. The Inception of the Update
Interestingly enough, while Google performs slight adjustments to its algorithms almost daily, not every modification brings about substantial changes to ranking results. However, the September Helpful Content update clearly holds a massive impact.
This guarantees that Internet users can access the best and most relevant information in response to their queries. This means the emphasis is now more than ever on delivering superior informative content.
Keeping up with such updates is vital. To demonstrate this, let’s consider a hypothetical online gardening blog. After the update, if their posts were rich in relevant and accurate information on various plant species, tips on plant care etc., they might notice an upward trend in their search engine rankings.
Their hits increased from 1000 per day to 5000.
User interaction expanded: comments, shares, and likes went up.
Bounce rates dropped significantly.
Email subscribers doubled after the update.
Affiliate income from plant suppliers escalated.
AdSense revenue also experienced a boost.
3. How does the Update Work?
The update works by evaluating the informativeness and relevance of your site’s content. Google’s advanced set of algorithms scans your content and compares it to users’ search queries.
So, if your content accurately answers a user’s question or provides helpful information related to their search, you’re more likely to rank higher in search results. Of course, other SEO factors like page speed, website authority, and mobile-friendliness still apply.
Let us imagine an online boutique which has genuinely detailed product descriptions and exact size guides instead of simple sales copy. Here is how they might have been impacted following the update.
Their website traffic spiked due to higher search result rankings.
Increased conversions due to better product understanding by customers.
The quality of enquiries was much higher – users were more educated about the products.
Return rates dropped due to improved product size guidance.
A larger volume of positive user reviews – a direct benefit for SEO ranking as well.
Customer trust and brand image increased.
4. Impact of the Update
The algorithm update launched in September prioritizes authoritative and informative content over keyword-heavy articles lacking genuine value. This encourages website owners to produce higher quality outputs.
This update could potentially revolutionize Search Engine Results Page (SERP) rankings. For instance, sites that previously dominated the first page of search results may find themselves slipping down if they don’t offer helpful content.
As an example, think about an investment website that has always relied on using jargons and stuffing keywords about stock investing. Post-update, their user engagement metrics might show:
Keeper content led to less time spent on the platform.
Dip in subscription sign-ups, who now opted for more informative websites.
Lower amount of shares and social media mentions.
Fewer backlinks as referenced source due to thin content.
Increased number of website exits (bounce rate).
A slump in search result rankings, leading to reduced organic traffic.
5. Adapting your SEO Strategy to the Update
Critically, it’s important to reevaluate and update your SEO strategy with Google’s new helpful-content preference in mind. As a starting point, focus on delivering comprehensive answers and insights relevant to visitor queries.
Create helpful guides, step-by-step instructions where applicable, in-depth analyses of topics related to your field of operation, etc. Essentially, whatever your site is about; your objective should be to help users as much as possible.
Think about a realtor website updating their strategy by including detailed neighborhood guides, tips for first-time home buyers, market trends analyses, alongside their property listings. This could result in:
Spending more time on the platform browsing through additional helpful resources.
More sign-ups for email newsletters, wanting to stay updated with useful tips and trends.
Higher volume of shares and social media mentions.
Increased backlinks as a referenced source of comprehensive information.
Lower bounce rates thanks to engaging content.
Improved search result rankings, driving more traffic to the site.
6. How to Measure the Impact?
To measure the impact of the update on your website, you’ll need to keep a close eye on your website analytics, primarily focusing on metrics related to user engagement like average session duration, pages per session, bounce rate, etc.
Understanding these factors can provide valuable insights into how well your website adheres to Google’s guidelines. Please remember, abrupt fluctuations aren’t always alarming- changes may take some time to enact.
One can pay attention to an e-commerce website that began offering comprehensive blog posts on product usage, related trends along with regular product listings. They may notice:
A significant increase in page views and pages per session.
Buyer dwell time on the website increases.
Improved conversion rates due to well-informed purchase decisions.
An upward trend in user reviews/testimonials thanks to better product understanding.
Lower cart abandonment rates due to a clearer understanding of products before purchase.
Better search result rankings attracting more organic traffic.
7. Other Benefits of the Update
Beyond improving your SEO ranking per se, focusing on creating valuable articles can bring other benefits as well. High-quality helpful content can help build your brand as an authoritative voice in your industry.
Moreover, it can increase the length of time visitors spend on your website, improve customer loyalty, and resonate longer in their minds.
Let’s consider a fitness coach with a YouTube channel who started incorporating detailed information about each exercise along with workout videos. This might lead to
An increased subscriber count by being a reliable source of fitness knowledge.
A surge in video like and share numbers.
Higher engagement with positive comments and questions under each video.
Incoming requests for collaboration or sponsorship deals from fitness brands.
More prolonged interaction times thanks to informative content alongside visual aids.
Building a loyal community of fitness enthusiasts valuing the coaching content.
8. Google’s Official Statement
Google has always preached that content is king in relation to SEO. The recent update further solidifies its stance on the importance of useful content over any other aspect.
In their official statement, Google explained they aim to ‘give people the best possible search experience’ and promised to ‘continue advancing and refining our systems to align with that goal’.
Consider a news outlet diligently fact-checking their articles before publication. Their emphasis on reliable content, in correspondence with Google’s update, might lead to:
A boost in readership due to trustworthy reporting.
Increased social media shares and mentions owing to credible information.
A swell in the number of guest writers wanting to contribute for a reputable platform.
An escalation in backlinks mentioned as a trusted news source.
A sharp decrease in user exits from the website due to engaging, confirmed news.
Outperformance of competitors in rankings due to priority given by Google to helpful content.
9. How does it Affect Small Businesses?
Especially for small businesses, staying ahead of SEO game matters. One might initially see this update as daunting. However, with time it can turn into an opportunity to outshine larger competitors through quality over quantity.
To demonstrate, consider a local bakery website offering detailed recipe blogs alongside regular products and services. Potential after-effects could be
Their website traffic increases post-update.
More sign-ups for baking classes thanks to popular recipe posts.
Website sales possibly grow due to new traffic drawn by recipe content.
An increase in social media followers who appreciated and shared their recipes.
Sponsorship or collaboration requests pour in from relevant food companies.
Rising above national competitors in local search results due to preference of informative content.
10. Conclusion: Adapting is Key
The Google September Helpful Content Update certainly heralds a new era in terms of SEO practices. It’s clear from Google’s move that digital platforms will have to play by these fresh norms or risk losing their visibility.
Adaptation and continuous updates are key. After all, it’s a matter of survival in the dynamic digital world. If you manage to meet the needs of your audience with informative and reliable content, rest assured, Google will signal those thumbs up.
In the proverbial landscape, think about an online education platform shifting towards offering comprehensive course information, detailed FAQs, and student testimonials rather than relying on aggressive marketing tactics. Likely outcomes might be:
Growth in enrolment numbers due to educated course decisions.
A rise in website traffic engaged by thoughtful and helpful content.
More inquiries from individuals and institutions interested after understanding their offerings better.
An increase in positive course reviews leading to healthy word-of-mouth marketing.
Site’s authority bolstered among educational platforms on search engines.
Sustained upward trajectory in organic SERP rankings benefitting webinar or new course launches.
SEO Update Features
Prioritizes helpful and informative content
Increases visibility and user engagement for informational websites
Delivering comprehensive answers relevant to visitor query
Insights based on metrics of user engagement such as session duration, pages per session, bounce rate, etc.
Brand built as authoritative voice, customer loyalty and increased engagement time
Google’s Official Statement:
Emphasize given to improve search experience aligning with their goal
Effect on Small Businesses:
Opportunity to outshine larger competitors through quality content
Adaptation and continuous updates complying with new norms are crucial for digital platform survival