For much of recent history, personal injury attorneys would promote themselves by putting big full-page advertisements on the back of the yellow pages. Considering the demise of printed phone books, it’s unthinkable that any modern law firm would do that. Some have tried catchy jingles and big billboards that almost make it seem like winning a lawsuit is akin to winning the lottery.
People retain an accident injury attorney because they’re hurt, so some people have thought that this kind of gimmick is disrespectful. Before you start any marketing campaign, you’ll want to take a few moments to review all of the regulatory guidelines associated with the industry. You’ll be in a much better position to set goals once you’ve done so. Here are several ways to attract more clients to a private personal injury law practice.
Make Reasonable Goals
Think about how many cases you’ve actually managed in the last year or so. If it’s only been a few, then you can’t realistically think that any marketing campaign will suddenly send a case every day to your firm. Promoting yourself closer to where accidents may occur is usually a good idea if you’re a new firm or still struggling since this can help you connect with people who may recently have been harmed and aren’t completely sure of their legal options.
No matter what area of law you specialize in, you’ll want to make sure that your website is easy to use even for people who might be accessing it from a cell phone in an area with poor reception. If someone were to get into an accident, then there’s a good chance that they’d try to look for aggressive results-driven legal help right away. Make your site as useful as possible and do your best to provide a convenient contact page.
Finding Free Promotional Opportunities
Conventional keyword marketing still works very well for law firms, since they tend to do business in an extremely local area. With the exception of some of the large national operations, most attorneys simply serve a specific county or maybe a few cities. Not many are licensed to practice law in a huge number of areas, thus making geographical search engine marketing very attractive to smaller organizations.
Social media postings that feature people who’ve been helped by a firm are a very good idea for lawyers who’ve been around for at least some time. Anything posted to a public account should remain respectful, though it’s usually alright to discuss at least some of the terms of a settlement if they’re not required to remain silent. Some enterprising lawyers have actually started their own podcasts, which always include a call-to-action that takes listeners back to their sites. Others have done this sort of thing with YouTube-based video presentations.
Since there are a number of online services that give users the freedom to host this kind of content without having to sign up for a paid account, such shows are an excellent idea for struggling attorneys who can’t muster much of an ad budget. Even the most successful won’t want to ignore the opportunity, however.
