Discovering ideal niche keywords: 1

How to find ideal niche keywords

Fundamentals of Niche Keywords

The cornerstone of successful online marketing comes down to understanding and effectively using niche keywords. As a business owner, blogger, or webmaster, your task is to unearth those hidden gems: keywords which are easy to rank for, yet still have enough traffic to make an impact on your site’s visitors. We’ll dive into this topic and guide you in finding ideal niche keywords.

It’s paramount to mention that niche keywords are specific targeted keywords that derive from a broader, more general keyword. They play an important role in helping your business get found by online users who are looking for exactly what you provide. The beauty of these keywords is they attract highly targeted traffic, and with targeted traffic comes higher conversion rates.

Before we delve any deeper, it’s worth acknowledging the importance of niche keywords in SEO strategy. Understanding what they are and how to find them can benefit your entire marketing strategy. You’ll find it easier to rank in search engines, and you’ll likely gain more high-quality organic traffic. Let’s look at how to find these profitable and low-competition keywords.

For instance, let’s consider a bike shop based in New York City. General keywords could be “bike shop” or “bicycles”, but these words are quite competitive. On the other hand, niche keywords might include “bike shop in NYC”, “electric bicycles in New York”, or “NYC bike repair service”. These are much more targeted and will attract visitors who are most likely to convert.

  • Niche keywords are less competitive.
  • They target a specific audience.
  • Higher conversion rates can be achieved with niche keywords.
  • The use of niche keywords can improve a website’s ranking.
  • More high-quality organic traffic can be attracted with niche keywords.
  • Focused content can be produced using niche keywords.

Understanding Your Audience

When you know who your audience is, it becomes much easier to identify niche keywords. You should know what their interests are, the problems they face, and the solutions they seek online. Understanding your audience’s intent will lead you to find ideal niche keywords.

Think about the language they use when speaking about your industry or product. Do they use professional terminology or layman’s terms? Are there local slangs that could be used as keywords? These insights can guide you to niche keywords that resonate with potential customers.

Additionally, consider how your products and services fit into your customer’s lifestyle. What might they search for in relation to your products? By thinking outside of the box and delving into the mind of your consumer, you can discover many potential niche keywords.

A coffee shop, for example, might target not just “coffee,” but “locally sourced organic coffee,” or “best cold brew coffee in Seattle.” Patrons interested in sourcing or the cold brew process form a particular niche market within the broad concept of coffee.

  • Fully understand your audience for targeted keywords.
  • Determine the language they use when discussing your product or service.
  • Understand how your products and/or services fit into the consumer’s lifestyle.
  • Identify potential problems your consumers face and relate them to your business.
  • Cater for local preferences and terms in your niche keyword research.
  • Remember to think outside the box when identifying possible niche keywords.

Keyword Research Tools

Finding the perfect set of keywords isn’t an easy task without some help. Thankfully, there are numerous keyword research tools available on the internet – both free and paid services – that can aid your journey to find the ideal niche keywords for your website.

These tools give you the opportunity to plug in your broad, general keyword and then scan thousands of websites for related phrases. The resulting list of potential keywords can then be analysed based on competition levels, search volume, and more.

One of the most popular tools is Google Keyword Planner. This tool provides insights into the estimated number of searches for a particular keyword, and also suggests additional keywords that you may not have thought of initially. It’s an excellent starting point when you are just launching your keyword research journey.

Let’s take “handmade leather shoes” as an example. When you input this term into Google Keyword Planner, it shows associated keywords such as “best handmade shoes”, “unique leather shoes” or “handmade leather boots” – all of which could be perfect fits for your niche strategy.

  • Using keyword research tools simplifies the process of finding ideal niche keywords.
  • Google Keyword Planner gives suggestions of associated keywords.
  • These tools provide analysis options in terms of competition and search volume.
  • Use these tools to expand your initial keyword ideas.
  • Keyword research tools often show estimated search count.
  • Both free and paid versions of keyword research tools are available online.

Paying attention to Long Tail Keywords

An essential element of your keyword strategy should involve what’s known as “long-tail keywords”. These are typically longer, and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase or when using voice search. They prove useful during your pursuit for less competitive yet valuable niches.

Consider this: people who know exactly what they want tend to be very specific when searching online. Their queries often reflect precise language and detailed descriptions, which constitute long-tail keywords. You can leverage this consumer behaviour by incorporating these specific phrases into your SEO strategy.

Often, businesses overlook long-tail keywords due to their lower search volumes when compared to shorter, more generic terms. However, the key advantage of these keywords is that they usually face less competition, yielding higher conversion rates as they attract more qualified traffic.

When a customer searches for “small red leather handbag”, it’s clear they know precisely what they want. They’re likely in the mindset to buy, and if you offer exactly what they’re looking for and can rank for this long-tail keyword, they will find you.

  • Long-tail keywords are longer and more specific phrases used in searches.
  • These keywords often indicate a searcher who is ready to purchase.
  • Incorporating long-tail keywords can boost SEO strategy.
  • Specific customer intent can be identified through long-tail keywords.
  • Despite having lower search volumes, long-tail keywords often yield higher conversion rates.
  • Searches with long-tail keywords face less competition in search rankings.

Investigating Competing Websites

A smart way to discover new niche keywords is to investigate the keywords your competitors rank for. Understanding what keywords they’re using, particularly those bringing them significant traffic, can highlight potential opportunities for your business.

There are tools available that allow you to enter a URL and see the top organic keywords this site ranks for. This insight can give you a fair idea about potential niche keywords and the possibilities around them. Remember, however, do not simply copy them; rather, use them as inspiration to identify gaps in your own keyword strategy.

On the flip side, it’s also valuable to look at where your competitors are not ranking well and where there may be opportunities that they’ve overlooked. These could be fruitful areas for you to focus your SEO efforts on.

Imagine a competitor running an online shoe store targets keywords like “leather shoes” and “sneakers”. While analysing, you discover that they are not targeting long-tail keywords such as “handmade leather shoes for women” or “limited edition sneakers”. This presents a valuable opportunity to cater to these untouched areas.

  • Investigating competitor websites can reveal potential niche keyword opportunities.
  • Use competitor keywords as inspiration, don’t copy them directly.
  • Determine where competitors lack in rankings to find overlooked opportunities.
  • There are tools available to help identify top organic keywords.
  • Understanding competitor strategies can aid in refining your own keyword strategy.
  • Find gaps in the competitor’s keyword usage and leverage these to your advantage.

Keyword Filtering

After leveraging different techniques to find potential niche keywords, you’ll likely end up with a rather extensive list. At this point, it’s not about quantity but quality – which means it’s time to filter this list down to a curated set of niche keywords that make sense for your unique needs.

It’s advisable to start by excluding any unqualified keywords – those phrases which might have good numbers, but simply aren’t relevant to your business. Then, further narrow down your list by focusing on key performance metrics including search volume, competition level, and relevance to your products, services, and brand.

Once you’ve identified a sensible shortlist of keywords, it may be useful to group similar keywords together into categories. This will simplify your SEO efforts down the line and make it easier to keep track of your chosen keywords.

Following the earlier online shoe store scenario, after initial research phases, you might have an extensive list of keywords like “women’s leather shoes”, “comfortable women’s footwear”, “leather boots for ladies” etc. Now, discard unrelated phrases like “men’s leather shoes” and filter based on search volume, competition and relevance. Group similar phrases together like “women’s leather boots”, “ladies’ leather boots”, “leather boots for women”.

  • Keyword filtering narrows down your list to a focused set of niche keywords.
  • Exclude unqualified keywords – those with good metrics but irrelevant to your business.
  • Consider keyword performance metrics like search volume, competition level, and relevance to your products or services.
  • Grouping similar keywords together can simplify SEO efforts later on.
  • Create a manageable shortlist of relevant, potentially profitable keywords.
  • The aim is to focus on quality instead of quantity during keyword filtering.

Test and Analyze Performance

After setting up your niche keyword strategy, it doesn’t end there. The digital marketing landscape constantly evolves and you need to keep pace. This effectively means testing your chosen keywords, monitoring their performance, understanding what works and what doesn’t, and adjusting accordingly.

There are several tools available that provide advanced analytics about your website’s performance in organic search, including data on which keywords drive most traffic, how they rank over time, and more. This continuous process of analysis, learning, refining, and iterating on your keyword strategy will help optimize your results.

Remember, what worked yesterday might not work today. The consumer market is fluid, and people’s preferences change over time. Best practices in SEO also evolve. Monthly or quarterly keyword audits help ensure your strategies stay current and effective.

Suppose your website has been optimised for the category “women’s leather boots” for months. After analyzing the data, you notice that “vegan leather boots for women” receives unexpectedly high traction. This might be an opportunity for you to adjust your keyword strategy accordingly and take advantage of this growing trend.

  • Testing and analysing keyword performance is crucial to stay current.
  • Tools are available to facilitate advanced analysis of your keywords’ performance.
  • Continuously refine and adjust your keywords based on the data obtained.
  • The consumer market is fluid – adapt your strategies periodically.
  • Conduct regular keyword audits to keep your strategies current.
  • Learning from keyword analytics helps optimize for best results over time.


Fundamentals of Niche Keywords Niche keywords attract highly targeted traffic which often leads to higher conversion rates. Example: A bike shop might target “bike shop in NYC” rather than just “bike shop”.
Understanding Your Audience A deep understanding of your audience can help identify niche keywords that resonate with them. Example: A coffee shop may consider terms like “best cold brew in Seattle”
Keyword Research Tools Tools such as Google Keyword Planner suggest related keywords based on a broad term. Example: “handmade leather shoes” might yield related terms like “best handmade shoes”.
Paying attention to Long Tail Keywords Long-tail keywords typically indicate a searcher closer to a point-of-purchase. Example: If a customer searches for “small red leather handbag”, they most likely intend to purchase.
Investigating Competing Websites Checking the keywords competitors rank for can highlight potential opportunities. Example: If a competitor isn’t targeting “handmade leather shoes for women”, this could be an opportunity.
Keyword Filtering Filter a broad list of potential keywords down to a focused set relevant to your business. Example: An online shoe store might keep keywords related to women’s footwear and discard irrelevant terms like “men’s shoes”.
Test and Analyze Performance Constant testing, monitoring and adjustment of keywords is necessary in the evolving digital market. Example: If you notice “vegan leather boots for women” showing unexpected high traction, consider adjusting your keyword strategy.

Niche keyword research is a critical process that should not be overlooked. With these detailed steps, I am hopeful that you will find it easier to hunt for those elusive, high-performing niche keywords. Remember, this is an ongoing process as the digital world evolves. Always monitor, test, learn and adjust. Good luck out there in the brave new world of niche keywords!