A pest control company is the type of local business that can only serve customers in a limited geographic area. A pest control company’s owners should consider this when deciding how to leverage their online presence for marketing purposes.
A proper search engine optimization (SEO) strategy can play a critical role in the success of any business in the digital age. However, a business like a pest control company may benefit most from a local SEO strategy in particular.
What is Local SEO for Pest Control Companies?
Google’s algorithm strives to deliver relevant content when users perform online searches. When someone types a query into Google, the first page of results should include a link to a page offering the content a user is looking for. According to Forbes, the first page of Google search results accounts for 71 percent of clicks on search results pages in general.
Various factors can influence how a page ranks when a user conducts a relevant search. For example, if a page contains valuable information and is formatted in a way that allows a user to absorb this information easily, a user may spend more time on that page after clicking on it. Doing so signals to Google’s algorithm that this page’s content might be valuable. Thus, it may rank higher in search results pages in the future.
SEO involves adjusting such factors to boost page rankings and attract more traffic. Local SEO involves focusing on attracting traffic from a specific region.
How Pest Control Companies Can Benefit from Local SEO
Attracting traffic from a particular part of the world is important for a pest control company’s website. Again, only users from certain parts of the world can become paying customers anyway.
Benefits of local SEO for pest control companies include:
Optimizing Costs
Investing in any SEO strategy will involve spending some money. Fortunately, local SEO directs users within a given pest control company’s service area to their website.
An SEO strategy could theoretically deliver online traffic from all over the world. Investing in such a strategy could be wasteful for a pest control company. Doing so might result in a company receiving visits from users who can never become paying customers.
Local SEO guards against this. With a local SEO strategy, a pest control company can attract online traffic and boost profits.
Addressing Local Concerns
An SEO strategy of any kind sometimes involves offering valuable content to potential customers. For example, a pest control company’s blog may answer questions about pest issues customers may face.
Pest issues can vary from one region to another. A local SEO strategy allows a pest control company to focus its content on issues that are relevant to its customer base.
Generating Reviews
Some local SEO strategies result in local businesses generating more positive online reviews. The better a pest control company’s online reputation, the more likely it will be to attract customers.
Always Remember: Local SEO Takes Time
No SEO strategy delivers immediate results. It may take time for a local SEO strategy to yield measurable growth for your business.
Remember this when implementing one. If you’re patient, you’ll reap the benefits of local SEO as a pest control company owner. Be aware, you can also partner with SEO professionals to develop a strategy that’s right for your business.
Main Street ROI offers local SEO services to pest control companies and various other online businesses across a range of industries.
