From Supporting Streamers to Enterprise: Dmytro Makarov’s Path to Marketing Success

In an era where most marketing agency founders arrive via formal corporate careers or advertising firms, Dmytro Makarov carved his own path. Beginning in 2013 with no office job or corporate background, he started working in esports, supporting streamers and developing digital marketing strategies through practical trial and error.

What started as independent consultancy work has grown into a global agency of over 100 employees, more than 500 executed campaigns, and a performance-first reputation. Makarov’s journey proves that industry success does not always require a traditional route.

Learning by Doing

Early in his career, Dmytro Makarov worked hands-on across all facets of digital marketing from acquiring clients and setting campaign strategies to launching adverts and analysing performance data. That direct involvement helped him build the foundational knowledge to create scalable, repeatable systems.

It was during these years that he developed a belief which still underpins his agency: in marketing, trust comes from results. The agency’s standout model guarantees performance: if campaign KPIs are not met, clients receive either a refund or added exposure at no cost.

The agency’s campaign framework is methodical and consistent:

1. Define the client’s need.
2. Research the market and competitors.
3. Craft a tailored proposal.
4. Agree on clear KPIs.
5. Launch a test campaign.
6. Optimise and scale what works.

“Even though I do not have the ‘contract office’ experience, my path is that of an entrepreneur with deep involvement in every aspect of marketing processes: from analytics and production to managing global teams,” explains Dmytro Makarov.

Influencers as Strategic Partners

Although the agency covers various aspects of digital marketing, Dmytro Makarov sees influencer marketing as the most effective lever in today’s media landscape.

“I consider influencer marketing to be the most effective tool today, but only when implemented correctly,” he says.

He attributes its success to five core factors:

• Trust – Influencers are often perceived as peers by their audiences.
• Reach – Creators can deliver instant visibility at scale.
• Flexibility – Campaigns can range from subtle integration to long-form content.
• Targeting – Segments can be refined by interest, geography and behaviour.
• Sales impact – Results improve when integrated with funnels or promotional tools.

The agency does not rely on celebrity status. Instead, it seeks influencers who genuinely resonate with the intended audience. The entrepreneur believes creators are not merely promoters, they are cultural translators who shape how a brand is perceived.

Proven Campaign Success

Dmytro Makarov’s agency has run over 524 campaigns, reaching an estimated 2.6 billion people globally. Its focus on influencer partnerships has resulted in high-performing campaigns for a number of major global brands.

Some standout cases include:

• BMW i3: A lifestyle-focused series that presented electric vehicles in real-life scenarios, generating over 500,000 organic views and stronger brand association among younger demographics.
• Durex: Collaborated with streamers for a cheeky, attention-grabbing campaign that attracted 3.3 million views and 38,000 direct clicks.
• Intel NUC: Partnered with tech influencers who explored the product through their workflows, resulting in 3.5 million views and over 400,000 likes.

With access to a database of more than 1,000 influencers, the agency focuses not just on reach but on results. Every campaign is designed to convert, not simply impress.

According to Dmytro Makarov, word of mouth remains the strongest driver of growth, just as it was when he secured his first client. “In the beginning, word of mouth brought me my first client. And it is still our best marketing tool today,” he says.