During the holiday season, the trip to the mailbox tends to be an exciting chore. Whether you are looking for your favorite catalog or that Christmas card for Aunt Susan, mail becomes fun during the holiday season. That is why marketing mailers are vital during the holiday season. If you have not started working on your mailers yet, do not worry. Here are eight ways to make your marketing mailers stand out for the holidays.
1- Start Early
There are reasons why we see Christmas decorations in the stores as soon as the back-to-school sales are over. Many people like getting their holiday chores out of the way sooner rather than later. Others want to compare prices and shop around before making their holiday purchases. Having your mailer in hand early in the season gives shoppers information they can use.
2- Share Something
One way to get your information out to as many people as possible is to include something to share in your mailer. There are several ideas when it comes to a shareable. It could be a unique Christmas cookie or a friends and family coupon. It needs to be something recipients will want to share with neighbors, family, and friends.
3- Make It 3D
There are simple ways to add a 3D element to your mailers. First, you can make your mailer 3D. Instead of sending a flat mailer, place something into the envelope to make it less flat. It could be an ornament, a notepad, or anything that will grab someone’s attention. Another way is to do something fun and embed a 3D element. It could be a coupon or a simple holiday greeting. Make sure to include 3D glasses.
4- Send a Postcard
People receive a lot of mail during the holiday season. Send a large-size postcard. You want it to stand out. Make it festive with a clear message and call to action. For example, include a code for free shipping or a discount on the postcard. For a local business, customers could bring the postcard in for a gift.
5- Make It Personal
The holiday season is a great time to thank your customers for their buiness. Make your mailer personal. Address the customer by name and offer them a discount on their preferred products.
6- Include a Call to Action
You may have designed the most beautiful card or flyer with lovely Christmas trees with snow-tipped branches, but if you do not include a CTA, your flyer does not get the job done. Make sure the next step is clear, whether you want the recipient to scan a QR code, visit your website for a personal shopping list, or visit the store.
7- Send a Catalog
Holidays and catalogs go together. As kids, we remember waiting for the toy catalogs to arrive. For example, if you sell specialty food items, create a booklet with your best sellers, holiday favorites, or specials specific to those on your mailing list.
8- Incorporate an Interactive Element
Include an interactive element in your mailer. For example, if you sell toys, include a holiday color page or activity for kids. For adults, consider creating a puzzle that reveals a coupon code.