Why Now is the Time to Begin Creating Video Content (Plus

Video content guide: Why you should start creating videos now (plus …

Video content guide: Why you should start creating videos now (plus tips and tools!)

In today’s fast-paced digital world, video content has become an essential tool for marketing and communication. Not only does it tap into the visual, auditory, and emotional senses of your target audience, but it also gives you an opportunity to showcase your creativity and unique brand personality. In this guide, we’ll discuss why you should start creating videos now, followed by our top tips and tools to create engaging and shareable video content.

If you’re on the fence about incorporating video into your marketing strategy, consider the following points. Today’s internet users are consuming more video than ever before—according to a study by Cisco, 82% of all internet traffic will be made up of video content by 2021. This trend shows no signs of slowing down. Furthermore, video enables businesses and creators to communicate their message in a highly effective and compelling way. As a result, it’s critical for any modern marketer or content creator to get on the video bandwagon as soon as possible!

In this comprehensive guide, we’ll walk you through the various benefits of video content and provide practical tips to make your own compelling videos. We’ll also explore a variety of tools designed to streamline the video creation process. So, without further ado, let’s dive into the fascinating world of video content!

Get Ready for Action: The Power of Video Content

To truly understand why you ought to jump on the video content bandwagon, take a look at these six noteworthy reasons:

  • Boost engagement: Viewers are more likely to engage with your content when it is presented in a visually stimulating and dynamic format.
  • Improve conversion rates: Research has shown that landing pages featuring videos have significantly higher conversion rates compared to those without.
  • Enhance SEO efforts: Properly optimized video content can help improve your website’s search engine rankings.
  • Educate and entertain simultaneously: Combining education and entertainment in your videos keeps viewers more engaged, increasing the likelihood that they will take action on your intended goal.
  • Build trust with your audience: Video allows you to communicate your message with authenticity, helping to foster trust and loyalty among viewers.
  • Optimized for mobile: Video content is perfectly suited for mobile consumption, which is vital in today’s mobile-first online environment.

Honing Your Skills: Tips to Create Engaging Videos

Now that we’ve established why video content is crucial, let’s go over some tips to ensure your creations stand out from the crowd:

  • Know your target audience: Gain a clear understanding of who you are trying to reach and tailor your content accordingly.
  • Develop a strong story or concept: A well-thought-out narrative will resonate deeply with your audience and leave a lasting impression.
  • Maintain high-quality production standards: Invest in proper lighting, audio equipment, and editing tools to elevate your videos.
  • Think visually appealing: Use a mix of visuals, text effects, and animation to bring your content to life and keep viewers engaged.
  • Include a clear call-to-action: Guide your viewers toward taking the next step after watching your video, whether that be making a purchase, signing up for a newsletter, or sharing the content.
  • Measure performance: Track engagement metrics such as views, shares, and comments, and use this data to refine your future video content strategy.

Achieving Cinematic Success: Tools for Video Creation

To take your video production to new heights, consider the following powerful tools that can help streamline your process:

  • Adobe Premiere Pro: A comprehensive video editing software for professionals looking to create high-quality video content.
  • InVideo: An easy-to-use online video editor that allows even beginners to produce visually compelling videos quickly and efficiently.
  • Pinnacle Studio: A feature-rich video editing tool offering precision control over audio and visual settings.
  • Filmora9: A user-friendly editing platform with pre-built templates, music library, special effects, and more.
  • PowerDirector 365: A complete editing suite with advanced features like motion tracking, mask designer, and multi-cam editing.
  • Lumen5: A platform specially designed for creating highly shareable social media video content.


Our video content guide has highlighted the importance of incorporating video into your marketing strategy. We’ve also shared practical tips and tools to get you started on your video creation journey. In summary, video content is not just a trend—it’s a powerful medium that can enhance your brand and boost engagement. Don’t wait any longer; it’s time to start creating!

Video Content Guide Summary Table

Purpose The Benefits of Video Content Tips to Create Engaging Videos Tools for Video Creation
Intro Paragraphs Boost Engagement
Improve Conversion Rates
Enhance SEO Efforts
Know Your Target Audience
Develop a Strong Story
Maintain High-Quality Production Standards
Adobe Premiere Pro
Pinnacle Studio
Educate and Entertain Simultaneously
Build Trust with Your Audience
Optimized for Mobile
Think Visually Appealing
Include a Clear Call-to-Action
Measure Performance
PowerDirector 365