As of 2026, the dental profession has grown to around 800,000 professionals in the United States alone, which includes 200,000 dentists. However, a rising problem in the dental industry is simply the lack of clients. While the large number of dental professionals can certainly bring about competition, there are larger and more substantial factors at play.
One of the most important factors to consider for clients in their financial wellbeing. Because times are tough for so many, finding the disposable income for dental work can be difficult, if not impossible. Furthermore, companies are laying off workers, which means that they and potentially their families are now without dental benefits. This has a rippling effect, as fewer returning customers also means fewer referrals for the practice.
For these reasons, it is imperative that dentists reinforce their online presence. Fortunately, designing a website and optimizing with SEO is remarkably easy with marketers like the Dental Marketing Guy. In fact, website design has an ROI potential of 9,900% over a website’s lifetime and SEO can see 500% ROI in just a few months. Ultimately, if you want to make sure your dental practice thrives in these tough times, establishing your virtual presence is paramount.
Source: Dental Marketing Guy
