digital engagement

Why Businesses Prefer Virtual and Hybrid Events

Experts have noticed a great shift to digital engagement in the wake of the COVID-19 pandemic. Businesses and their employees alike have expressed their affinity for these new ways of communicating, traveling, and gathering. Email and video conferencing are seeing record numbers in terms of use, and many travelers claim that they “will never return to the road.”  Digital events still remain popular in the current day as well. For example, 40% of events are still planned to be virtual in 2022, in comparison to 70% in 2020.


With the help of now infamous platforms like Zoom and Microsoft Teams, businesses and their employees are able to conduct meetings and events entirely on a digital campus. Despite the potential fatigue that online interaction may bring, studies show that people still prefer attending events online. More specifically, of people who attend 10 or more events every year, 46% attended online events and only 13% attended physical events.


For businesses, virtual events save time, increase productivity, reduce costs, and can even improve focus and engagement of their attendees. Many businesses incorporate the benefits of online meetings and various trends in technology to create a more exciting event. Hybrid functions, gamification, and even metaverse technology are existing techniques that make attending virtual events so appealing. Physical events are here to stay, however, virtual events have the power to take many businesses to the next level.

The power of virtual events