The recently disclosed information from Yandex suggests that there are 1922 ranking factors for search engine optimization in 1922

Yandex ‘leak’ reveals 1922 search ranking factors


Yandex, Russia’s leading search engine, has always been considered incredibly advanced and technologically advanced in terms of its search algorithms. Recently, a supposed ‘leak’ revealed 1922 search ranking factors that Yandex considers when ranking websites. While we cannot be sure of the authenticity of these leaked ranking factors, it provides an interesting glimpse into the possible mechanisms behind Yandex’s powerful search capabilities.

In today’s digital world, understanding and optimizing for search engines is crucial for businesses seeking greater visibility, exposure, and ultimately, more customers. By gaining a deeper understanding of how Yandex works and its possible ranking factors, website owners can potentially increase their chances of appearing higher in search results on the popular Russian search engine.

With this in mind, let’s dive deep into some of the key groups of these factors and provide context on how to optimize your website for better performance on Yandex by making the necessary updates. Keep in mind that many of these factors overlap or complement one another, so focusing on just a few may not lead to significant improvements. It’s essential to assess and refine your overall strategy continually.

Domain Factors

Domain-related factors are often the foundation of any website optimization efforts. These factors mainly concern the domain name and age, which can have varying levels of influence on search rankings.

For instance, businesses targeting the Russian market might consider choosing .ru as their top-level domain to cater specifically to the Yandex audience. Often, domains catering to the target market perform better in search rankings.

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Consider the following domain-related factors:

  • The age of the domain.
  • Keyword usage in the domain name.
  • Domain registration length.
  • The Top-Level Domain (TLD).
  • Hyphen usage in the domain (may indicate spam).
  • The domain’s history and previous ownership.
  • On-Page Factors

    On-page factors refer to elements within your website’s content, layout, and architecture that impact its rankings on search engines. These factors typically include keyword usage, page load speed, and various HTML tags utilized within the content.

    For instance, having a clear and concise header with your target keyword can help increase relevancy for Yandex’s algorithms.

    Pay attention to the following on-page factors:

  • Keyword usage in title tag and description.
  • H1 and H2 heading tags utilization.
  • Keyword density within the content.
  • Image optimization with descriptive alt-text.
  • Internal linking structure.
  • Content length and quality.
  • Off-Page Factors

    Off-page factors are an essential aspect of optimizing your website for search engine visibility, as they often communicate authority and credibility to search algorithms. One key off-page factor is backlinks – essentially, links from other websites pointing to your site.

    For example, obtaining a high-quality backlink from a reputable source like a popular news website can enhance your website’s credibility in Yandex’s eyes.

    Take note of these off-page factors:

  • The number and quality of backlinks to your site.
  • Anchor text used in backlinks.
  • The IP diversity of backlink sources.
  • Backlink age.
  • Presence on social media platforms.
  • Brand mentions (linked and unlinked) in articles.
  • Summary Table

    Factor Group Example
    Domain Factors Choosing Top-Level Domain (.ru) targeted at Russian audience.
    On-Page Factors Utilizing target keyword in title tag and description.
    Off-Page Factors High-quality backlinks from reputable websites.


    When optimizing your website for Yandex, it’s essential to be aware of the different factors that could influence your search engine rankings. While these leaked ranking factors may provide an eye-opening direction for optimization efforts, there is no guarantee that they are entirely accurate or up-to-date.

    To ensure long-term success, adapt your strategy organically and stay informed about any changes to search engine algorithms. By focusing on creating a user-friendly website with high-quality content and a robust backlink profile, you’ll set yourself on a solid path toward better visibility and exposure in the increasingly competitive digital landscape.