Predicted Statistics for Marketers on LinkedIn in 2023

LinkedIn statistics for marketers in 2023

1. LinkedIn User Base

As the premier professional networking platform, LinkedIn has continued to grow and is anticipated that by 2023, which makes it an essential resource for marketers looking to reach crucial decision-makers. To understand why LinkedIn marketing will work, let’s delve into the user base statistics of LinkedIn.

In recent years, LinkedIn has seen consistent growth in its registered members. As of the fourth quarter of 2021, there were over 774 million registered users. It’s essential for any marketer to acknowledge this global reach of professionals they can tap into through LinkedIn.

Now, let’s take a closer look at how many regular users are really connected to the platform:

  • There were 774 million registered users by Q4 2021.
  • 306 million users visited LinkedIn every month in 2021.
  • In 2023, 400 million monthly active users are expected on LinkedIn.
  • The United States accounts for 171 million LinkedIn users.
  • LinkedIn gains two new members every second.
  • 24% of LinkedIn users log in daily.
  • 2. Demographic Insights

    Understanding the intricate demographic details is vital when targeting specific markets. The user demographics are essential as they help polish your strategies and target campaigns better. Here is what the demographics reveal about LinkedIn users:

    LinkedIn has always skewed toward higher-educated users, many with advanced degrees. This is unsurprising, considering LinkedIn’s main goal to provide a space for professionals to connect, network, and share thought leadership. It appeals to users accustomed to working hard to advance their careers.

    Let’s dive into some helpful demographic data points:

  • 38% of LinkedIn users are aged between 30 and 49 years.
  • 57% of LinkedIn users are male, while 43% are female.
  • 41% of millionaires are on LinkedIn.
  • 51% of college graduates in the US use LinkedIn.
  • 50% of US adults who earn $75,000 or more use LinkedIn.
  • LinkedIn is available in 24 languages, ensuring global reach.
  • 3. Mobile Usage Statistics

    In today’s fast-paced world, people rely heavily on their mobile devices for work activities and staying updated. Consequently, LinkedIn recognized this trend and adapted its platform to support convenient mobile usage. That’s why looking at mobile usage statistics is imperative for marketers.

    To ensure optimal visibility for your target audience, it’s crucial to consider how users access LinkedIn on their mobile devices. When developing marketing content, optimizing it for a smaller screen can be the difference between effective engagement and getting lost in a sea of messaging.

    Let’s highlight some key mobile usage stats:

  • 57% of LinkedIn users access the platform on their mobile devices.
  • LinkedIn has a mobile usage growth rate of 46% year-over-year.
  • 43% of LinkedIn’s monthly users visited via desktop.
  • LinkedIn mobile app has a retention rate of 35% after three months.
  • Users spent an average of 42 minutes per week on LinkedIn’s mobile app.
  • Mobile sessions returned a higher conversion rate on sponsored content than desktop sessions.
  • Stat Categories Key highlights
    User Base 400 million active users expected by 2023
    Demographic Insights 38% aged between 30-49 years; 57% male
    Mobile Usage 57% access via mobile; 42 mins spent per week on app

    4. Content Engagement

    On LinkedIn, the regular engagement between professionals is high. People are actively participating in sharing their thoughts, information, and knowledge with others. This ongoing exchange creates opportunities for marketers to reach their target audience with content advertising.

    Marketers can leverage this interaction by publishing valuable content that aligns with users’ interests, thereby generating brand awareness and trust among professionals on the platform.

    Take a look at these key content engagement metrics:

  • LinkedIn members publish over 2 million posts, articles, and videos daily.
  • Only 3 million users share original content weekly.
  • 45% of marketers have gained new customers through LinkedIn organic content marketing.
  • The most engaging channels on LinkedIn are long-form content up to 2,000 words (97%) and visuals (65%).
  • Posts with images get twice as many comments as those without.
  • 60% of LinkedIn users express interest in industry insights.