By 2025, digital marketing will be a vastly different landscape, dominated by artificial intelligence and automation tools. But not all agencies will be prepared for this shift. While some scramble to catch up, others are already mastering the game. One such leader in this space is CrowdTamers, an agency founded by Trevor Longino. With a mission to revolutionize how B2B startups go to market, CrowdTamers is setting a new standard for how agencies should integrate AI and automation.
The Necessity of AI in Marketing Agencies
The digital marketing industry is increasingly turning to AI for everything from data analysis to content creation. This shift is driven by the need for greater efficiency, more personalized campaigns, and faster results. By 2025, agencies that fail to incorporate AI into their processes risk being left behind. CrowdTamers understands that embracing AI is not just about staying relevant—it’s about leading the way.
“We’re not just using AI to optimize what we already do; we’re building new processes around it,” says Longino. “AI enables us to speed up delivery times, lower costs, and provide more value to our clients.”
How CrowdTamers is Leveraging AI to Build Marketing Engines
CrowdTamers takes a strategic approach to AI adoption, using it in key areas where it can provide the most impact. Their strategy revolves around integrating AI in three core functions: copywriting, ad management, and reporting.
1. AI-Powered Copywriting
Creating compelling content that resonates with an audience is a critical component of any marketing campaign. While traditional copywriting can be time-consuming and inconsistent, using AI to assist in generating initial drafts and optimizing content for specific audiences. This AI-driven approach helps the agency deliver high-quality content faster while maintaining the creativity and nuance that only a human touch can provide.
“Our AI models are capable of generating a variety of content forms—everything from ad copy to long-form articles. This allows our team to focus on strategy and refinement, ultimately creating a more impactful narrative for our clients,” explains Longino.
2. Automated Ad Management and Optimization
The manual optimization of digital ad campaigns is labor-intensive and prone to human error. By leveraging AI agencies automate much of the ad management process, including bid adjustments, audience segmentation, and performance tracking. This approach ensures that campaigns are always optimized in real-time, allowing for better performance and a higher return on ad spend.
“AI doesn’t just save time; it improves precision. Our automated systems allow us to react to shifts in the market instantly, which is something no human could achieve at scale,” Longino notes.
3. Data-Driven Reporting and Analysis
AI is also transforming how agencies can analyze campaign performance. Traditional reporting often relies on static data that’s outdated by the time it’s reviewed. Agencies use AI-driven analytics tools to provide dynamic, real-time insights, enabling their team to make data-backed decisions quickly. This capability allows the agency to identify trends, spot potential issues, and capitalize on opportunities faster than ever before.
“We’ve developed custom AI tools that not only track performance but predict outcomes. This allows us to be proactive rather than reactive, which is a game-changer for our clients,” says Longino.
Preparing for the Future: Integrating AI Beyond 2025
CrowdTamers is not stopping at its current AI capabilities. The agency has a multi-year plan that includes developing proprietary AI software to further streamline processes and create scalable solutions for startups. By integrating these tools into their existing workflow, CrowdTamers aims to reduce the costs associated with their services, making them accessible to a wider range of startups.
“AI is not a temporary trend—it’s the future of marketing,” Longino asserts. “Our goal is to leverage AI to its fullest potential, creating a new model for how agencies operate.”
Why Other Agencies Need to Follow Suit
For agencies looking to remain competitive in 2025 and beyond, the adoption of AI isn’t optional—it’s essential. As CrowdTamers demonstrates, integrating AI can lead to more efficient processes, higher-quality work, and a better bottom line. But success doesn’t just come from using AI tools; it’s about building new strategies around them.
In the words of Longino, “If you’re not investing in AI today, you’ll be out of the game tomorrow.”
CrowdTamers is showing what’s possible when an agency embraces AI intelligently. It’s not just about adopting the latest technology—it’s about rethinking how you deliver value to clients. And for agencies aiming to thrive in the future, that’s the standard to aspire to.