Promotional items are complementary gifts given to vendors, clients, and others in a professional setting. Essentially, they remind clients of your services with each use or glance at the items, and clients like getting something useful for free. Get to know the top 6 types of promotional items that resonate with clients today.
1. Reusable Water Bottles
Reusable water bottles with your logo will resonate with clients because they create several statements. First, the logo is a constant reminder of your services. Indeed, it’s a familiar and trustworthy reminder of your company, which can drive sales, states LinkedIn. Secondly, the reusable nature of the bottle tells clients you care about the world as a whole. Currently, Earth-conscious companies tend to do well with clients as the environment takes center stage in nearly any industry.
2. Flash Drives
Providing a useful item to your clients is a thoughtful gesture. Because of today’s digital needs, handing out flash drives is a clever promotional concept. Now, your clients can use the drive for any purpose while being reminded of your company simultaneously. When an item is useful, your logo receives more attention than novelty items. For example, fidget spinners might be fun to hand out, but they’ll be lost in a drawer quickly.
3. Challenge Coins
A promotional item that’s entirely unique to your company or industry involves challenge coins. Expert coin stampers can create brass coins with nearly any symbol, logo or statement. For instance, hand these coins to your clients at a convention or meeting. Because they’re unique and thoughtful gifts, these coins tend to draw clients back as repeat customers.
4. Apparel
Don’t overlook the impact of apparel on your clients ‘ mindsets. This old-fashioned marketing strategy still works in the 21st century. For instance, hand out hats and t- shirts at your next event. Overall, clients see value in these items because it takes planning and some investment to print out the apparel. By receiving a free item, clients feel valued and might be inclined to reciprocate with a sale shortly.
5. Calendars
Passing out promotional calendars gives your business visibility for an entire year. Print your logo on each monthly page along with some industry knowledge, for example. As each month passes, your company remains a subconscious reminder as your clients reference the days and weeks. Because of this familiarity with your company, these clients tend to return as customers.
6. Pens
One of the most classic promotional items is the pen. Printed with your logo and slogan, pens stand the test of time with clients in nearly any industry. Although much of the world is digital today, looking for a handy pen is still a daily need. In turn, your clients can appreciate this useful gift as they write notes during a given workday.
Thoughtful and useful items can create repeat business with certain clients. Before purchasing your promotional items, make sure they complement your industry and serve a purpose for your clients. In the end, these items can draw clients back again and again.
