Artificial intelligence is the way of the future for businesses of all sizes. This technology can be used for everything from marketing and advertising solutions to assisting customers with purchases, returns, exchanges, and more. If you’re not leveraging AI to better serve your customers’ needs, your business is falling behind the competition.
One of the most effective ways to implement AI for your business is to include a friendly chatbot on your website to handle customer support and answer questions. Here are five ways an AI chatbot helps your business provide a faster and more accommodating customer service experience.
1. Instant Response at Any Time of Day
Your customers have needs at all hours of the day, but hiring round-the-clock customer service agents is an expense that many businesses can’t afford. However, an AI chatbot is always available and is a fraction of the cost of live support. Your customers can use the chatbot for tasks like product support, returns, and exchanges even when your support staff is off the clock. A chatbot can also have an agent call the customer back during business hours for more complicated issues.
2. Personalized Customer Support
Does your business website currently rely on cumbersome FAQ lists for offline customer support? An AI chatbot can revolutionize how your customers interact with your site by providing personalized support. Choose a chatbot that’s centered around flexible and empathetic interactions, so your customers will feel like someone is actually listening to their questions and concerns. A chatbot also saves customers valuable time by providing instant answers tailored to their specific needs.
3. Efficient Call Routing
Traditional call routing operates by sending calls to the first available agent, which often leads to long wait times and customers being passed around through multiple departments. However, an AI chatbot works smarter by collecting information from the customer and routing them to the agent who is most qualified to address their concern. This combination of AI and human capabilities reduces the time that your customers spend on finding a solution and increases efficiency for your staff.
4. Holistic Data Aggregation
Customers hate repeating their problems to each new agent who picks up their call. An AI chatbot can eliminate this annoyance by collecting and saving your customers’ information across multiple platforms. This means that when your customer calls in after chatting online, their information from the previous interaction will be instantly available. A chatbot can also display your customers’ last conversation in the chat, so they can refer back to it any time they want.
5. Streamlined Customer Service Process
An AI chatbot transforms the customer service experience by streamlining the process from first contact to resolution. Because the chatbot can handle most basic customer service interactions, your human agents and technicians have more time to spend solving complex requests. Your customers also spend less time bouncing around from agent to agent because the chatbot can analyze their needs and send them to the department that’s best suited to help them.
No matter the industry or size of your company, consider investing in an AI chatbot feature for your corporate website so customers can quickly get their needs taken care of.
