Why Educational Content Remains the Most Popular Choice for Audiences

Why Educational Content Remains the Most Popular Choice for Audiences

It’s mind-blowing to calculate the volume of content circulating on the internet, and the numbers are getting bigger and bigger, especially after the introduction of generative AI platforms. Imagine that if previously creating content would take a lot of time and effort, today it’s super easy. And we are not talking about blog articles or simple infographics. Even complex tasks like creating and editing quality video material are a matter of a few minutes when AI platforms, like OpenAI’s Sora, are able to generate movie-like clips within seconds. 

In the tough competition of various types of content on social media platforms, one fact is distinct, educational content not only remains in fashion but also exceeds all the expectations in the reality where everyone’s space is digital and people try to at least spend that time smartly. I’m sure we all know the general trend about the enormous average time we spend online, but to visualize it better, let’s acknowledge that, as research shows, people spend almost 2,5 hours scrolling the endless social media feeds.

Although social media platforms indeed became viral thanks to those catchy and, in the meantime, meaningless clips, one truth is significant – people still look up educational content, and creating media in this category can truly be rewarding.

Got it. I’ll make the article shorter and more informative while keeping the language simple. Here’s the revised version:

We love How-Tos

How-to guides are really popular online because they help people learn new skills quickly. These step-by-step instructions break down complex tasks into easy-to-follow parts. For example, many people have been interested in learning poker lately, especially after the growing popularity of online casino platforms. So, by searching for how to play Texas Holdem poker, beginners can find guides that explain the rules and basic strategies. Experienced players can learn advanced techniques too. 

One of the main advantages in such cases is the multimodal approach of digital platforms. In the given example, players can simply find useful tactics and other gaming information on a casino gamers’ forum, where not only the learning is part of the experience but also the connections with like-minded people who can simply share their knowledge, and have fun discussions.

How-tos aren’t just for games. You can find guides for cooking, home repairs, or even learning a new language. What’s great about How-Tos is that they come in different formats. Some people prefer reading, while others like watching videos. This variety means everyone can find a way to learn that suits them best.

The best part is that How-Tos are usually free and available to anyone with internet access. This makes learning new skills much easier and more affordable than taking formal classes.

Technology makes online educational content more immersive

New technology is making online learning more exciting and realistic, especially when we examine this trend in the context of VR headset development, the interest towards which grew significantly after Apple released its Vision Pro spatial computer. This and similar devices create immersive experiences that can make learning feel like an adventure but also support teaching methods with better influence on learners in different areas, including the field of STEM.

You may have heard those opinions that the educational system in the world moves very slowly and despite the tremendous changes in different fields, education remains the same as a hundred years ago. Well, there was a time when this opinion would make sense but today it’s not valid anymore. 

Technological changes, like in the example of VR headsets and even the development of social media platforms, educators jump in to create their own innovative content, realizing it very well – that’s the shortest way to reach out to large audiences. People, on the other hand, truly appreciate that something valuable like educational content, can be consumed with new technologies and fresh approaches.

We can bring a simple example from the platform called Masterclass. It was introduced several years ago in the famous subscription model, and what these past years showed, is that people enjoy learning new skills and even life lessons on the platform, which has a wide range of courses, from leadership to makeup and cooking.  Who would have thought that it would be interesting and useful to learn cooking online, right?

Educators and researchers tend to become influencers

Many teachers and researchers are becoming popular on social media by sharing their knowledge in fun and easy-to-understand ways. This trend is making educational content more accessible and enjoyable for everyone.

Neil deGrasse Tyson, a famous astrophysicist, is a great example. He has millions of followers on Twitter where he explains complex science topics using simple language and humor. This makes people excited to learn about science.

It’s not just famous scientists, though. All kinds of educators are finding audiences on platforms like TikTok and Instagram. History professors make short videos about past events, math teachers show how to solve tricky problems, and philosophy experts discuss big ideas in ways that relate to our everyday lives.

This trend is changing how we learn. Instead of relying only on textbooks or lectures, people can now learn interesting things just by scrolling through social media. It’s making education more accessible and turning learning into something people want to do for fun, not just for school or work.