Promotional budgets are shrinking across the board, and prices seem to be spiraling out of control at the same time. Fortunately, there are a number of simple tricks that business owners can use to keep their promotions going no matter how difficult things might seem.
1. Sign Up for New Social Networks
Countless smaller social media sites have come into business in the last few years. Signing up for one and posting on it may allow your company to stand out in a way that it wouldn’t be able to elsewhere. Best of all, there’s a good chance that doing so is completely free.
2. Explore the Federated Universe
The fediverse, as many users are calling it, is essentially a modernized version of the old newsgroup system that was distributed among multiple servers. Anyone can spin up their own social network in a short period of time using this kind of technology, so there’s a good chance that someone has already created one where your brand would be a welcome addition.
3. Use Branded Company Apparel
Having custom shirts and specially branded headwear made for you has never been a better idea. This is an affordable choice that can make your company an instantly recognized icon. You might want to get enough to equip all of your staffers or even your clients since this is a far more cost-effective option than it might have been in the past.
4. Start a Regularly Updated Blog
If you don’t already have a blog or may have gotten negligent about updating it, then now might be the best time to breathe some new life into it. Blogging is a great way to generate organic traffic and it usually shouldn’t cost anything more than what it costs to run your site.
5. Advertise on Audio Streams
More than than 90% of smart speaker owners listen to streamed audio, and conventional broadcast radio still garners a large audience. You can market to both of these groups for the price of marketing to one by taking out ads on a radio station that makes sense for your given market.
6. Create Syndication Feeds
Computer pundits have sometimes called RSS and Atom feeds a form of social media that’s only focused in one direction. There’s a high probability that you already have a news section of your site. By configuring a syndication feed for it, you can have it sent out to a greater number of followers.
7. Ask for Input
Your customers are quite possibly the most plentiful source of free information you have at your disposal. Reach out to them and see if there’s something you’ve missed. This has the added benefit of making potential clients feel more involved, which might make them more loyal to your brand.
8. Create Free Promotions
Give loyal followers promotional codes that are worth some percentage off their purchase in your online store. These cost nothing more than the amount of money you’re taking off the order, but they can generate a great deal of business.
Featured Image Source: DepositPhotos
